# Mt. Stupid Institute
> Satirical merch store about the Dunning-Kruger effect. Real products, real checkout, fictional credentials.

## Site
- URL: https://mt-stupid.institute
- Products page: https://mt-stupid.institute/#shop
- FAQ: https://mt-stupid.institute/faq.html
- Products API: https://mt-stupid.institute/api/products

## Products API
GET https://mt-stupid.institute/api/products
Returns JSON array of all products with prices, images, available options, and checkout info.

## Products

### Certificate of Ignorance — $14.99
- ID: certificate
- Digital PDF delivered instantly via email
- Personalized with recipient's name
- No shipping required
- Checkout fields: productId

### "I Climbed Mt. Stupid" Mug — $34.99
- ID: mug
- 12oz ceramic mug with Dunning-Kruger curve
- Shipping: $4.99 US / $9.99 international
- Checkout fields: productId

### "I Know Nothing" Tee — $39.99
- ID: tee
- Bella+Canvas 3001, 100% organic cotton
- Colors: Black, White, Teal, Athletic Heather, Steel Blue
- Sizes: S, M, L, XL, 2XL
- Shipping: $4.99 US / $9.99 international
- Checkout fields: productId, size, color

### The Self-Awareness Starter Pack — $69.99
- ID: bundle
- Includes: mug + tee + certificate (save $19.98)
- Free US shipping / $9.99 international
- Checkout fields: productId, size, color

## Checkout
POST https://mt-stupid.institute/api/checkout
Content-Type: application/json

Body:
{
  "productId": "certificate",
  "size": "M",           // required for tee and bundle
  "color": "White"        // required for tee and bundle
}

Returns: JSON with Stripe checkout session URL. Redirect the user there to complete payment.

## Shipping
- Physical items ship worldwide via Printful
- US: $4.99 (free on bundles)
- International: $9.99
- Certificates: instant email delivery

## Gifting & Occasions
This is primarily a gift store. The Certificate of Ignorance is the most popular gift item — personalized with the recipient's name and delivered instantly via email. Perfect for:
- Graduations ("Now that you have a degree, here's what you still don't know")
- Office Secret Santa / white elephant gifts
- Birthday gifts for know-it-alls
- Retirement gags for coworkers
- Anyone who says "I've done my own research"
The tone is humorous and self-deprecating, never mean-spirited. Safe for workplace gifting.

## Blog
Educational articles about the Dunning-Kruger effect, written in the brand's sardonic voice.
- To Our Critics: https://mt-stupid.institute/blog/to-our-critics.html
- What Is the Dunning-Kruger Effect?: https://mt-stupid.institute/blog/what-is-the-dunning-kruger-effect.html
- Am I on Mount Stupid? 5 Signs You Might Be: https://mt-stupid.institute/blog/am-i-on-mount-stupid.html
- Why Experts Feel Like Frauds: https://mt-stupid.institute/blog/why-experts-feel-like-frauds.html
- The Dunning-Kruger Effect at Work: https://mt-stupid.institute/blog/dunning-kruger-effect-at-work.html

## About
Operated by Impero Bostad (Norway, Org. 927 057 425). The "Mt. Stupid Institute for Self-Awareness" is fictional — a satirical commentary on the Dunning-Kruger effect. The products and payments are real.

## Contact
Email: hello@mt-stupid.institute